Paw Fact Studio

A showcase site for a premium pet grooming salon — built to demonstrate what local service businesses can look like when design is taken seriously.

The brief

Local businesses in the pet care space often have one of two problems: they look too clinical (cold, transactional) or too amateur (DIY, cluttered). The goal was to land somewhere different — warm, premium, and instantly trustworthy.

What was built

• Brand-first design — rich warm palette, premium typography, and photography-forward layout that communicates care before the first word is read
• Service pages — clear presentation of each grooming service, pricing, and what to expect from a visit
• Online booking integration — Cal.com embedded for direct appointment scheduling, no friction
• Local SEO structure — meta tags, schema markup, and page architecture built for local search visibility
• Mobile-first — the majority of local service searches happen on mobile. The site performs at every breakpoint

What this shows

The same design process that creates authority for a B2B consulting firm creates trust for a local service business. The problem and the solution are the same: make the right first impression before the phone ever rings.

Stack

Next.js · GSAP · Tailwind CSS · Cal.com · Vercel